How We Helped Our Client Increase Revenue over 127% in One Year

We’ve been working with Precision Garage Door in Providence, Rhode Island, since 2021, and our goal is to continually improve performance by refining strategies, optimizing campaigns, and adapting to market changes. When the current owner, Anthony Castiglione, took over in 2023, we ramped up lead generation to achieve the higher volume Anthony was aiming for while maintaining consistent cost per lead.

Looking at performance from 2024 to 2025, the results show meaningful growth across several key areas, including revenue, leads, calls, and overall advertising efficiency. Rather than relying solely on higher ad spend, the focus has been on getting the biggest ROI per dollar.

Here’s a closer look at how performance improved across both Google Ads and Google Local Services Ads (LSA).

Our Strategy

Heading into 2024 and 2025, the goal was not just to attract more traffic in general, but more relevant traffic – i.e., the people who weren’t just browsing, but were ready to get a technician to their garage. By prioritizing quality over quantity, we maximized every dollar added to the budget, resulting in more booked jobs.

Instead of casting a wide net, we got precise with our keywords, made sure Precision was the first name people saw on Google, and reached a point where revenue started to take off, leaving ad costs behind. It meant Anthony was seeing a much larger return on every dollar he invested.

Below is a breakdown of Precision Garage Door of Providence’s year-over-year growth from 2024 to 2025.

Google Ads Performance

Their Google Ads performance increased across all key metrics in a comparison of 2024 vs. 2025.

• Revenue from Google Ads more than doubled year over year, jumping up over 127%, while ad spend increased by about 43%, so Precision Providence didn’t just spend more to make more.
• At the same time, the number of jobs went up nearly 94%, indicating this was not just stronger sales on paper but real work getting booked and completed.
• The conversion rate improved by more than 36%, indicating a higher percentage of visitors actually became leads.

We also improved where ads appeared in search results. The percentage of impressions lost due to rank dropped by more than 17%, indicating the ads were showing up in stronger positions more often, rather than being pushed down by competitors.

Google Local Services Ads (LSA) Performance

Revenue from LSAs went up 43.14%, while ad spend increased 41.99%. Essentially, the business spent a little more on ads and brought in a lot more work. The number of jobs completed increased by 63.51%, which means more of the people who reached out actually turned into scheduled work.

More people contacted Providence through these ads as well. Leads were up 67.26%, and calls increased by 80.28%.

The number of times the ads appeared in searches increased slightly, by 3.65%. But the ads showed up in the very top spot almost 33% more often. When ads appear at the top, they’re easier to see, and people are way more likely to call.

Growth Across the Precision Network

Results like these are rarely the result of just one factor. They tend to come from a combination of high-achieving and consistent day-to-day operations by the team on the ground and an experienced marketing team willing to continually adjust campaigns and dig for opportunities to improve.

Other Precision Garage Door markets have seen similar success after partnering with Barrel Roll. One of our past clients, Doug Kale, the prior owner of Precision Garage Door franchises in South Carolina, North Carolina, and Virginia, was named Neighborly Franchise of the Year in 2023.

As we move forward, the focus remains on refining local search campaigns, responding to market changes, and finding new ways to keep Precision at the top of the market.